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Sub-Topic- Non – financial motivation, Job enrichment ,Job enlargement, Empowerment, Teamwork. Methods of Payments, Wages (Time and Piece rates), Salary, Commission,Profit- Related Pay, Performance –Related Pay ,ESOP, Fringe Benefits.Įvaluate alternative Financial reward packages.Įvaluate the impact of financial reward packages on job satisfaction, Motivation and productivity. Sub-Topic- Motvation in practice, Financial Motivation. The students had to prepare a questionnaire and collect information about a company’s motivational policies for the employees. To analyse the intrinsic and extrinsic needs that have to be satisfied at work, and the rewards (financial and non-financial) that motivate individuals.Īpply the content theories to given situations in the case study
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Sub-Topic- Motivation, Content theory of Taylor, Maslow, Mcgregor and Herzberg. Learning outcomes- Revise Introduction to organization, Human Resources, Marketing, Sources of finance and Profit and Loss Sub-Topic- Profit and Loss (Trading, Profit and Loss account, Appropriation account)Ĭonstruct and amend accounts from information given.Įvaluate the importance of Profit and Loss Account for each stakeholder group. Sub-Topic- Internal and External finance, long, medium and short term financeĮvaluate the advantages and disadvantages of each form of finance.Įvaluate the appropriateness of a source of finance for a given situation. Sub-Topic- Promotion, Place, International Marketing and E-Commerceĭistinguish between different types of promotion.Īnalyse the different various promotional tools and discuss its effectivenessĭiscuss and evaluate the different types of distribution channels.Įvaluate the opportunities and threats posed by entry into international markets.Īnalyse the effects of e-Commerce on the marketing mixĭiscuss the costs and benefits of e-commerce to firms and consumīusiness studies by Michael Barrett &Andy Mottershe
Bruce jewell business studies full#
HL EXTENSION- Marginal, Contribution, Absorption and Full costing pricing, Predatory, Going Rate, Price discrimination, Psychological, Loss leader, promotion pricing, Supply and Demand, Price determination, Elasticity, Price elasticity, Income elasticity, Cross Elasticity, Advertising Elasticity, Relation of Elasticity with product life cycle.Īnalyse the appropriateness of each pricing strategies and policies,Įvaluate the impact of changes in the conditions of Demand and Supply (Diagrams are not required)Ĭalculate and interpret price, cross, income and advertising elasticity of demand.Įxplain the relationship with elasticity’s and product life cycleĪnalyse the relationship with Price elasticity and sales revenue.īusiness studies by Michael Barrett &Andy Mottershea Sub-Topic- Price, Pricing strategies, Cost- based (Cost-Plus), Market -based (Penetration and Skimming) and Competition pricing (Price Leadership) Sub-Topic- Classification of products, New Product development, Product life cycle, Product portfolio, BCG Matrix, Brandingĭescribe the importance of innovation in an area of rapid technological change and discuss the problems of financing research and development.Īnalyse the relationship between the product life cycle and the marketing mix, and determine appropriate extension strategies.Īnalyse the relationship between the product life cycle, investment, profit and cash flow.ĭiscuss the importance and role of branding.ĭistinguish between different types of branding.Īnalyse the role of Branding in global market.Īctivity: Case study analysis and interpretation Learning outcomes- Apply possible target market Sub-Topic- Targeting, Positioning, Development of marketing strategies and Tactics, Classification of products, New Product development, Product portfolio Analysis, (BCG) Resources- Business Studies by Bruce R, Jewell,īusiness studies by Michael Barrett &Andy MottersheadĪctivity: Case study analysis and interpretation.
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HL Extension – Sampling, methods, limitations and errors of samplingĮvaluate the different methods of researchĪnalyse different methods of sampling, quota, and cluster, random, stratified and snowballing.Īnalyse the usefulness of market segmentation and consumer profile. Sub-Topic- Market Research, primary and secondary research, Marketing Objectives, Market Segmentation and Consumer profile.